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Next we looked at head terms (queries with 1 or two words in the query) vs. long tail (queries with 3 or more words).
Here again we saw that head terms (which generally have higher search volume than long tail terms) had a higher proportion of terms that increased by more than 40% (48% to 40%) – although not nearly as wide a gap as high vs. low–suggesting keywords with more words in the term is not as absolute an indicator of search volume as the industry would sometimes have us think.
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